Following our acquisition of ECHO81 in October 2025, we can now share that the integration is complete and ECHO81 is fully transitioned into NOR.
This is an important milestone that strengthens our presence and capacity in the US, and brings us even closer to our customers across the Americas.
In this article, we are putting the spotlight on NOR in the United States. With offices in Houston, Hartwell, New Jersey and Maine, we are closer to the work and ready to respond.
Rental or purchase, our US teams are ready to move quickly. And with 24/7 global support, we are always within reach.
Get in touch with our Americas team
Phone: +1 706-522-3022 | Email: sales.americas@norgroup.com
From ECHO81 to NOR Americas
ECHO81 became part of NOR in Q4 2025, marking an important step in strengthening our presence across the Americas. Since then, we have continued to invest in both capability and capacity to better serve customers across North and South America.
With support from NOR headquarters in Haugesund, Norway, including an investment of more than USD 14 million, we have significantly strengthened our rental pool and expanded our operational readiness in the region. We have also opened a facility in Houston, TX, allowing us to better support our oil and gas clients along the U.S. Gulf Coast.
These developments have positioned us for continued growth, and we expect to see further investments and expanded service offerings across the Americas as the year progresses.
Words from the Americas
Damon Wolfe, Regional Director at NOR Americas, shares:
Hello from the Americas!
The past several weeks have been busy and productive across our U.S. operations. Our commercial team recently returned from Subsea Tieback in New Orleans, where the response from clients and partners was very positive. There is clear excitement around NOR Group’s continued expansion into both the North and South American markets, and the event provided a great opportunity to strengthen existing relationships while building new ones across the subsea community.
We have also begun receiving shipments tied to our 2026 CAPEX investments, which will further enhance our operational capabilities in the region. Our team in Houston is actively preparing this subsea equipment for deployment ahead of the upcoming survey season. Early indicators suggest a strong year ahead, with increasing demand expected across both North and South America.
Meanwhile, our Hartwell office continues to experience strong growth in the government sector while also supporting several offshore renewable energy clients along the U.S. eastern seaboard. The team’s continued dedication and expertise have helped strengthen our position in these important markets.
Focus areas for the future
As we move further into 2026, the outlook for the Americas remains strong. Demand continues to grow across multiple sectors, and with additional equipment arriving alongside continued investment in our operational capabilities, our teams are well positioned to support both existing customers and new opportunities across the region.
One of our main priorities for Q2 and Q3 is to expand our calibration offering in Houston. This will strengthen our operational efficiency, support inventory readiness across our rental fleet, and enable faster deployment of equipment when our clients need it.
At the same time, enhanced local calibration capabilities will allow us to offer quicker and more convenient support for client-owned assets. By reducing turnaround times and helping minimize downtime, this initiative strengthens the service we provide while further establishing Houston as an important hub for NOR in the Americas.
Houston
Located in the heart of Houston’s Energy Corridor, our Houston office places us close to key operators, contractors, and service companies supporting offshore activity along the U.S. Gulf Coast and beyond. This allows us to respond quickly, work closely with clients and partners, and support a wide range of subsea and offshore operations.
With more than 15,000 square feet of combined office and warehouse space, the facility is built to support both technical excellence and operational readiness. It houses a modern inventory of subsea positioning equipment and advanced acoustic sensor technologies used across navigation, positioning, tracking, survey, inspection, and installation activities. Our equipment inventory is maintained to the highest standards to ensure reliability, accuracy, and readiness for deployment in demanding subsea environments.
Supported by an experienced commercial and operations team, Houston serves as an important hub for project planning, equipment preparation, and client support. The integrated office and warehouse setup allows engineering, logistics, and operations teams to work closely together, helping ensure equipment is configured, tested, and mobilized efficiently. This streamlined approach supports faster turnaround times and helps minimize downtime for our clients’ offshore projects.
Hartwell
Our Hartwell, Georgia office is strategically positioned along the I-85/I-95 transportation corridor just outside Atlanta, providing convenient access to key markets throughout the southeastern United States. The location plays an important role in supporting public sector clients, including government agencies and educational institutions, while also enabling efficient mobilization of equipment, personnel, and technical support along the eastern seaboard.
Hartwell serves as a specialized hub for geophysical and mapping technologies used in nearshore and coastal infrastructure projects. From shoreline surveys and harbor assessments to bathymetric mapping, subsea imaging, environmental monitoring, and infrastructure inspection, the facility supports a wide range of survey and geospatial applications across ports, bridges, utilities, and marine construction projects.
The office is also home to the NOR Academy, our dedicated training and professional development center. Through structured courses, hands-on workshops, and practical field exercises, the Academy supports both internal teams and clients with training in the deployment, operation, and support of our technology solutions. More on the NOR Academy to come.
A unique advantage of the Hartwell location is its direct access to Lake Hartwell, which provides an ideal setting for equipment testing, validation, and on-water training. This gives both our teams and our clients the opportunity to work with advanced survey and subsea technologies in realistic conditions, helping strengthen field readiness and support safe, effective deployment.
